The Body Shop™ story started in Brighton, England in 1976. It began with founder, Dame Anita Roddick, and her belief in something revolutionary: that business could be a force for good. Following her vision, they’ve been rule breaking, never faking and change making for over 44 years.

Dame Anita Roddick opened her first store as a way to provide an income for her young family while her husband was away travelling for two years. Inspired by her own earlier travels, her vision was to produce and sell authentic, ethical and cruelty-free beauty products.

Incredible retail success and growth followed mostly due to Anita’s pioneering vision that gave The Body Shop™ its then unique positioning; that business could be used as a force for good to incite social, cultural, environmental and political change. Giving customers an opportunity to make a difference to the lives of people around the world through purchasing fairly traded products and supporting campaigns.